Takara Tomy

Among Japan's most well-known toys, these die-cast cars have captivated three generations of children. Currently, there are 140 models in the lineup, which are continually being renewed with the release of a new model on the third Saturday of each month.

Other product lines include Tomica Limited, based on regular Tomica models but with more advanced detailing, and Tecology Tomica, which has lights powered not from batteries but by a miniature electrical generator powered when the vehicle is moved by hand. Children and adults alike enjoy the diverse range of Tomica diecast cars.